The marketing of your home will reflect an established history of how buyers search for, and purchase, homes.
• 95% of buyers use the Internet during their home search
• 93% of home sales in our area involve a listing agent and a buyer’s agent. As a result, marketing to realtors is key and putting your home’s best foot forward right from the start will be crucial in standing out from the crowd.
• The most effective way to get the attention of productive agents and buyers is through accurate pricing and great photography
Marketing is more than just putting a sign in the yard. It is a series of actions in a variety of ways to get the word out that you have an amazing home to sell.
You will only get one opportunity to make a positive first impression with potential buyers. Well staged homes look better, photograph better, show better, sell faster and for more money than non-staged homes.
Home staging is not decorating. Decorating appeals to the person living in the house; staging is positioning the home to appeal to the psychological needs of buyers by creating a series of impressions that build an emotional connection to help buyers imagine living in the home. An AOL Money & Finance poll revealed that 87% of respondents said home presentation makes the difference in most sales.
Professional Photos / Floor Plans
After your home is staged, I will pay to have your home professionally photographed. With 95% of buyers using the Internet to search for homes, more people will view your home online than will ever visit it personally. Getting, and holding their attention online with professional photography is a vital way to increase the probability of an in-person showing. A floor plan also helps potential buyers see your home and imagine how their furnishings will fit in your space.
We will discuss the pros and cons of holding Open Houses. If we decide to go that route, I will host open houses and feature the event in the local MLS and online.
Your Online Presence
Your home will be prominently featured on Realtor.com, as well as innumerable local and national search sites.
Your home will also be marketed extensively on Facebook using several proven approaches, including highly-targeted ads, video, photos and more.
Your home will be showcased in the city-wide agent property tour, allowing a large group of New Orleans area agents an exclusive, guided tour of your property with me as their guide. This is your best opportunity to cultivate vital feedback and exposure.
The gorgeous photos of your home will be featured in a full-color flyer. These printed materials will include a list of key features, amenities and the floor plan.
I also assemble a personalized Seller’s Notebook with important information about your home. These may include a copy of your property disclosure, survey, insurance, utility and tax information.
The Multiple Listing Service is the portal used by local realtors to access your home’s information and photos. Agents will create custom searches for their clients that will automatically send out information for homes meeting their criteria.
To ensure that your home makes a great first impression to users of the MLS, we craft a full-bodied list of your home’s features, communities amenities, and provide all documentation needed for buyer’s agents to then submit a purchase offer.